| 000 | 01053nam a22002897a 4500 | ||
|---|---|---|---|
| 999 |
_c94310 _d94316 |
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| 003 | MY-KuUP | ||
| 005 | 20251125105733.0 | ||
| 006 | a||||gr|||| 00| 0 | ||
| 007 | ta | ||
| 008 | 181108s2019 maua grb 001 0 eng c | ||
| 020 |
_a9781633697003 _qhardback |
||
| 040 |
_aOhioLINK _beng _erda _cUMP |
||
| 090 | _aHF5415.55 .S55 2019 | ||
| 100 | 1 |
_aSiggelkow, Nicolaj, _eauthor. |
|
| 245 | 1 | 0 |
_aConnected strategy : _bbuilding continuous customer relationships for competitive advantage / _cNicolaj Siggelkow, Christian Terwiesch |
| 264 | 1 |
_aBoston, Massachusetts : _bHarvard Business Review Press, _c2019 |
|
| 300 |
_axiv, 264 pages : _billustrations ; _c25 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aRelationship marketing | |
| 650 | 0 |
_aCustomer services _xTechnological innovations |
|
| 650 | 0 | _aCommunication in consumer education | |
| 700 | 1 |
_aTerwiesch, Christian, _eauthor. |
|
| 942 |
_2lcc _cOPEN |
||