| 000 | 01039nam a2200289 i 4500 | ||
|---|---|---|---|
| 999 |
_c94556 _d94562 |
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| 003 | MY-KuUP | ||
| 005 | 20251125105748.0 | ||
| 006 | a||||fs|||| 001 0 | ||
| 007 | cr ||||||||||| | ||
| 008 | 190715t20202020gw a fs 001 0 eng d | ||
| 020 |
_a9783110631708 _qebook |
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| 040 |
_aLOC _beng _cUMP _erda |
||
| 090 | _aHF5415 .S65 2020 | ||
| 100 | 1 |
_aSmith, Terence D., _eauthor. |
|
| 245 | 1 | 4 |
_aThe roots and uses of marketing knowledge : _ba critical inquiry into the theory and practice of marketing / _cTerry Smith |
| 264 | 1 |
_aBerlin ; _aBoston : _bDe Gruyter, _c2020 |
|
| 264 | 4 | _c© 2020 | |
| 300 | _a1 online resource | ||
| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMarketing | |
| 856 | 4 | 0 |
_uhttps://www-degruyter-com.libraryumpsa.idm.oclc.org/view/title/563519 _zOff-Campus link |
| 856 | 4 | 0 |
_uhttps://www.degruyter.com/view/title/563519 _zClick here to access (Direct Link) |
| 942 |
_2lcc _cEBOOK |
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