000 00993nam a2200289 i 4500
999 _c96023
_d96029
003 MY-KuUP
005 20251125105926.0
006 a||||fr|||| 00| 0
008 211116s2007 a|||fr|||| 00| 0 eng d
020 _a0131875159
_qpaperback
020 _a9780131875159
040 _beng
_cUMP
_erda
090 _aJF1525.P45 2007
100 1 0 _aKotler, Philip ; Lee, Nancy
_d1945-
_eauthor.
245 1 0 _aMarketing in the public sector :
_ba roadmap for improved performance /
_cPhilip Kotler, Nancy Lee.
264 _aUpper Saddle River, N.J. :
_bWharton School Pub.,
_c2007
300 _axv, 332 pages :
_billustrations ;
_c24 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aBahan Hadiah
650 0 _aAdministrative agencies
_xManagement
650 0 _aGovernment productivity
650 0 _aPublic administration
_xCitizen participation
942 _2lcc
_cOPEN