000 00899nam a2200289 i 4500
999 _c96834
_d96840
003 MY-KuUP
005 20251125110023.0
006 a||||fr|||| 001 0
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008 241111t19801980-uka|||fr|||| 001 0 eng d
020 _a013557983X
_qpaperback
040 _aUMPSA
_beng
_cUMPSA
_erda
090 _aHF5415.13 .K68 1980
100 1 0 _aKotler, Philip,
_eauthor.
245 1 0 _aMarketing management :
_banalysis, planning and control /
_cPhilip Kotler
250 _aFourth Edition
264 1 _aUnited Kingdom :
_bPrentice Hall,
_c1980
264 4 _c© 1980
300 _aix, 722 pages :
_c23 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aInclude index
650 0 _aMarketing management
942 _2lcc
_cOPEN