000 00831nam a2200277 i 4500
999 _c97836
_d97842
003 MY-KuUP
005 20251125110125.0
006 a||||fr|||| 001 0
007 ta
008 230215t19751971-usa|||fr|||| 001 0 eng d
020 _a9780039101510
_qpaperback
040 _aUMP
_beng
_cUMP
_erda
090 _aHF5415.1 .K68 1975
100 1 _aKotler, Philip,
_eauthor.
245 1 0 _aMarketing decision making:
_ba model-building approach
_cPhilip Kotler
264 1 _aUK :
_bBilling & Sons Limited
_c1975
264 4 _c© 1971
300 _axi, 720 pages :
_bIllustration ;
_c24 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aBAHAN HADIAH SUMBANGAN DARIPADA DATUK DR. SHEIKH GHAZALI
500 _aInclude index
650 0 _aMarketing
942 _2lcc
_cOPEN