000 01428nam a2200361 i 4500
999 _c98049
_d98055
003 MY-KuUP
005 20251125110139.0
006 a||||fq|||| 001 0
007 cr b||||||||||
008 221201s2018 gw |||fq|||| 001 0 eng d
020 _a9783662553817
_qebook
040 _aWorldCat
_beng
_cUMP
_erda
090 _aHF5415.5 .K86 2018
100 1 0 _aKumar, V.,
_eauthor.
245 1 0 _aCustomer Relationship Management :
_bconcept, strategy, and tools /
_cV. Kumar, Werner Reinartz
250 _aThird edition
264 1 _aBerlin, Germany :
_bSpringer,
_c2018
300 _a1 online resource
336 _2rdacontent
_atext
337 _2rdamedia
_acomputer
338 _2rdacarrier
_aonline resource
490 1 _aSpringer Texts in Business and Economics
504 _aIncludes bibliographical references and index
650 0 _aCustomer relations
_xManagement
650 0 _aCustomer relations
_xData processing
650 0 _aBusiness and Management
650 0 _aAnalytics
700 1 0 _aReinartz, Werner,
_eauthor.
830 0 _aSpringer texts in business and economics
856 4 0 _uhttps://ebookcentral-proquest-com.libraryumpsa.idm.oclc.org/lib/kuktemlib-ebooks/detail.action?docID=6247945&query=9783662553817
_zOff-Campus link
856 4 0 _uhttps://ebookcentral.proquest.com/lib/kuktemlib-ebooks/detail.action?docID=6247945&query=9783662553817
_zClick here to access (Direct Link)
942 _2lcc
_cEBOOK