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_aUMP _beng _cUMP _erda |
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| 090 | _aFIM .L93 2022 r Thesis | ||
| 100 | 1 |
_aNur Lydia Natasha Mohd Dzurkarnain, _eauthor. |
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_aThe effect of social media usage on organizational perfromance : _ba study among small medium enterprise (SMES) in Pahang _cNur Lydia Natasha Mohd Dzurkarnain |
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_aKuantan, Pahang : _bUMP, _c2022 |
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| 264 | 4 | _c© 2022 | |
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_aviii, 50 pages : _billustrations ; _c30 cm. + _e1 CD-ROM |
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_2rdacontent _atext |
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_2rdamedia _aunmediated |
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_2rdamedia _aunmediated |
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_2rdacarrier _avolume |
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_2rda _atext file _bPDF |
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| 500 | _aFaculty of Industrial Management | ||
| 502 | _aThesis (Master of Business Administration) -- Universiti Malaysia Pahang – 2022 | ||
| 504 | _aIncludes bibliographical references | ||
| 520 | 3 | _aSocial media is a powerful and effective means for wise organisations somehow to substantially improve their chances towards effectively of growth, and achieve more comparative advantage over others, yet shades of grey are still visible. Therefore, to study this research to investigate the effect of social media usage on organizations performance. In this study, independent variable which is social media usage are categorize into three sub construct which is social media for marketing and branding, social media for customers relations and services and social media for information accessibility, while the dependent variable are organizational performance. Data will be collected through online questionnaire using 5 Likert scale. The questionnaire will be distributed to organisational informants such as managers and senior staff in the Small Medium Enterprise (SMEs) through purposive sampling technique. Data will be analyses using IBM SPSS, where descriptive, normality, reliability, and correlation analysis will be tested. | |
| 610 | 2 | 0 |
_aFaculty of Industrial Management _xDissertations |
| 650 | 0 |
_aUniversities and colleges _xDissertations |
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