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| 003 | MY-KuUP | ||
| 005 | 20251125110203.0 | ||
| 006 | a||||fq|||| 000 0 | ||
| 007 | cr b|||||||||| | ||
| 008 | 230103s2022 si a|||fq|||| 001 0 eng d | ||
| 020 |
_a9789811692727 _qebook |
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| 040 |
_beng _cUMP _erda _aWorldCat |
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| 090 | _aHF5415.125 .M37 2022 | ||
| 245 | 1 | 0 |
_aMarketing and smart technologies / _cedited by José Luís Reis, Marc K. Peter, Ricardo Cayolla, Zorica Bogdanović |
| 264 | 1 |
_aSingapore : _bSpringer, _c2022 |
|
| 300 | _a1 online resource | ||
| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _acomputer |
||
| 338 |
_2rdacarrier _aonline resource |
||
| 490 | _aSmart innovation, systems and technologies | ||
| 650 | 0 |
_aArtificial intelligence _vCongresses _xMarketing applications |
|
| 650 | 0 |
_aMarketing _vCongresses _xTechnological innovation |
|
| 700 | 1 |
_aReis, José Luís, _eeditor. |
|
| 700 | 1 |
_aPeter, Marc K., _eeditor. |
|
| 700 | 1 |
_aCayolla, Ricardo, _eeditor. |
|
| 700 | 1 |
_aBogdanović, Zorica, _eeditor. |
|
| 830 | 0 | _aSmart innovation, systems and technologies | |
| 856 | 4 | 0 |
_uhttps://link-springer-com.libraryumpsa.idm.oclc.org/book/10.1007/978-981-16-9272-7 _zOff-Campus link |
| 856 | 4 | 0 |
_uhttps://link.springer.com/book/10.1007/978-981-16-9272-7 _zClick here to access (Direct Link) |
| 942 |
_2lcc _cEBOOK |
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