000 01013nam a2200325 i 4500
999 _c98814
_d98820
003 MY-KuUP
005 20251125110224.0
006 a||||fr|||| 001 0
007 ta
008 240311b ||||| |||| 00| 0 eng d
020 _a9780079122520
_qpaperback
020 _a0079122523
_qpaperback
040 _aUiTM
_beng
_cUMP
_erda
090 _aHF5415.2 .K53 1996
100 1 _aKinnear, Thomas C.,
_eauthor.
245 1 0 _aMarketing research :
_ban applied approach /
_cThomas C. Kinnear, James R. Taylor
264 1 _aNew York :
_bMcGraw-Hill,
_c1996
264 4 _c©1996
300 _axxii, 888 pages :
_billustration ;
_c23 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
490 _aMcGraw-Hill series in marketing
500 _aBAHAN HADIAH
504 _aIncludes bibliographical references and index
650 0 _aMarketing
_xManagement
650 0 _aMarketing research
830 0 _aMcGraw-Hill series in marketing
942 _2lcc
_cOPEN