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Advertising and promotions : an integrated marketing communications perspective /

Belch, George E.,

Advertising and promotions : an integrated marketing communications perspective / George E. Belch, Michael A. Belch - 10th edition. - xxxvi, 842 pages : 27 cm.

BAHAN HADIAH SUMBANGAN DARIPADA SYARIKAT BOOKLINE SERVICES

Includes bibliographical reference and index

ISBN: 9789814575119 9814575119

Subjects--Topical Terms:
Advertising
Sales promotion
Communication in marketing

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