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Advertising and promotions : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
Material type:
TextPublisher: Singapore : McGraw Hill, 2015Copyright date: © 2015Edition: 10th editionDescription: xxxvi, 842 pages : 27 cmContent type: - text
- unmediated
- volume
- 9789814575119
- 9814575119
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Open Shelf
|
UMPLIB GAMBANG | Non-fiction | HF5823 .B45 2015 (Browse shelf(Opens below)) | 1 | Available | Bahan Hadiah | G000005156 |
BAHAN HADIAH SUMBANGAN DARIPADA SYARIKAT BOOKLINE SERVICES
Includes bibliographical reference and index