Essentials of services marketing /
Wirtz, Jochen,
Essentials of services marketing / Jochen Wirtz - 649 pages : illustrations (color) ; 28 cm.
Includes bibliographical references and index
9781292425191
Service industries--Marketing
Essentials of services marketing / Jochen Wirtz - 649 pages : illustrations (color) ; 28 cm.
Includes bibliographical references and index
9781292425191
Service industries--Marketing