Normal view MARC view ISBD view

Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.,

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack - Fifth edition Global edition - 463 pages : color illustrations ; 27cm.

BAHAN HADIAH SUMBANGAN DARIPADA PERPUSTAKAAN HAMZAH SENDUT, UNIVERSITI SAINS MALAYSIA

Includes bibliographical references and index

ISBN: 9780273753285 0273753282

Subjects--Topical Terms:
Marketing
Communication in marketing

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)