Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
Material type:
TextPublisher: England : Pearson Education Limited, 2012Copyright date: ©2012Edition: Fifth edition; Global editionDescription: 463 pages : color illustrations ; 27cmContent type: - text
- unmediated
- volume
- 9780273753285
- 0273753282
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
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UMPLIB PEKAN | Non-fiction | HF5415.123 .C56 2012 (Browse shelf(Opens below)) | 1 | Available | G000006017 |
BAHAN HADIAH SUMBANGAN DARIPADA PERPUSTAKAAN HAMZAH SENDUT, UNIVERSITI SAINS MALAYSIA
Includes bibliographical references and index