Strategic marketing problems : cases and comments /

Kerin, Roger A.,

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson - Twelfth edition International edition - xi, 708 pages : color illustrations ; 27 cm.

BAHAN HADIAH SUMBANGAN DARIPADA PERPUSTAKAAN HAMZAH SENDUT, UNIVERSITI SAINS MALAYSIA Includes subject index

9780132465496 0132465493


Marketing--Decision making--Case studies

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