Strategic marketing problems : cases and comments /
Kerin, Roger A.,
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson - Twelfth edition International edition - xi, 708 pages : color illustrations ; 27 cm.
BAHAN HADIAH SUMBANGAN DARIPADA PERPUSTAKAAN HAMZAH SENDUT, UNIVERSITI SAINS MALAYSIA Includes subject index
9780132465496 0132465493
Marketing--Decision making--Case studies
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson - Twelfth edition International edition - xi, 708 pages : color illustrations ; 27 cm.
BAHAN HADIAH SUMBANGAN DARIPADA PERPUSTAKAAN HAMZAH SENDUT, UNIVERSITI SAINS MALAYSIA Includes subject index
9780132465496 0132465493
Marketing--Decision making--Case studies