Strategic marketing problems : (Record no. 103765)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01056nam a2200313 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MY-KuUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260402161240.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a||||fr|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260402t20102010njua|||fr|||| 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132465496 |
| -- | 0132465493 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | UMPSA |
| Description conventions | rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.135 .K47 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing problems : |
| Remainder of title | cases and comments / |
| Statement of responsibility, etc. | Roger A. Kerin, Robert A. Peterson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Twelfth edition |
| 250 ## - EDITION STATEMENT | |
| Edition statement | International edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New Jersey : |
| Name of producer, publisher, distributor, manufacturer | Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2010 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 708 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 27 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | BAHAN HADIAH SUMBANGAN DARIPADA PERPUSTAKAAN HAMZAH SENDUT, UNIVERSITI SAINS MALAYSIA |
| 500 ## - GENERAL NOTE | |
| General note | Includes subject index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision making |
| Form subdivision | Case studies |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peterson, Robert A., |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Open Shelf |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | Library of Congress Classification | Non-fiction | UMPLIB PEKAN | UMPLIB PEKAN | 16/12/2025 | 81.42 | HF5415.135 .K47 2010 | G000006015 | 25/05/2026 | 1 | 81.42 | 16/12/2025 | Open Shelf |