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Essentials of marketing research /

Babin, Barry J.

Essentials of marketing research / Barry J. Babin, William G. Zikmund - 6th ed. - Mason, Ohio : Cengage Learning, 2016 - xvi, 494 p. : ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 9781305263475

Subjects--Topical Terms:
Marketing research

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