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Exploring marketing research /

Babin, Barry J.

Exploring marketing research / William G. Zikmund, Barry J. Babin - 11th ed. - Mason, OH : Cengage Learning, 2016 - xxix, 622 p. : ill. ; 29 cm.

Includes bibliographical references and index

ISBN: 9781305263529

Subjects--Topical Terms:
Marketing research

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