Exploring marketing research / (Record no. 15857)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00758nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000096689 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251117141400.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160714t2016 mauab f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781305263529 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201612191459 |
| Level of effort used to assign nonsubject heading access points | zul |
| -- | 201607141612 |
| -- | epul |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMP |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Babin, Barry J. |
| 245 10 - TITLE STATEMENT | |
| Title | Exploring marketing research / |
| Statement of responsibility, etc. | William G. Zikmund, Barry J. Babin |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, OH : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 622 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | Not for loan | UMPLIB PEKAN | UMPLIB PEKAN | 04/09/2019 | 1918.92 | HF5415.2 .B335 2016 r | 0000114382 | 04/09/2019 | 1 | 1918.92 | 04/09/2019 | Reference |