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Essentials of marketing /

Lamb, Charles W.

Essentials of marketing / Chanrles W. Lamb, Joseph F. Hair, Carl McDaniel - 7th ed. - Mason, Ohio : Cengage Learning, 2012 - xxiii, 648 p. : ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 9780538478342

Subjects--Topical Terms:
Marketing
Marketing--Management

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