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Services marketing : concepts, strategies, & cases /

Hoffman, K. Douglas

Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, Jason E. G. Bateson - 5th ed. - Mason, OH : Cengage Learning, 2017 - xv, 458 p. : ill. ; 27 cm.

Includes bibliographical references and index

ISBN: 9781285429786 (hbk.) 1285429788

Subjects--Topical Terms:
Service industries--Marketing

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