Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, Jason E. G. Bateson

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Material type: Text

TextPublication details: Mason, OH : Cengage Learning, 2017Edition: 5th edDescription: xv, 458 p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
Reference	UMPLIB GAMBANG	HD9980.5 .H64 2017 r (Browse shelf(Opens below))	1	Not for loan	r		0000114532

Includes bibliographical references and index