Beyond buzz the next generation of word-of-mouth marketing /
Kelly, Lois
Beyond buzz the next generation of word-of-mouth marketing / [electronic resource] : Lois Kelly - New York : AMACOM, c2007 - x, 228 p. : ill. ; 24 cm.
Includes bibliographical references (p. 213-220) and index
Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources.
Access is restricted to subscribing institutions
Mode of access: Internet
9780814473832 (hardcover) 0814473830 (hardcover) 9780814429907 (electronic bk.) 0814429904 (electronic bk.)
Communication in marketing
Marketing
Beyond buzz the next generation of word-of-mouth marketing / [electronic resource] : Lois Kelly - New York : AMACOM, c2007 - x, 228 p. : ill. ; 24 cm.
Includes bibliographical references (p. 213-220) and index
Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources.
Access is restricted to subscribing institutions
Mode of access: Internet
9780814473832 (hardcover) 0814473830 (hardcover) 9780814429907 (electronic bk.) 0814429904 (electronic bk.)
Communication in marketing
Marketing