Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing / Lois Kelly
Material type:
TextPublication details: New York : AMACOM, c2007Description: x, 228 p. : ill. ; 24 cmISBN: - 9780814473832 (hardcover)
- 0814473830 (hardcover)
- 9780814429907 (electronic bk.)
- 0814429904 (electronic bk.)
- Available also in a print ed
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
E-book
|
UMPLIB GAMBANG | HF5415.123 .K45 2007 (Browse shelf(Opens below)) | 1 | Not for loan | 0000055392 |
Includes bibliographical references (p. 213-220) and index
Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources.
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Available also in a print ed
Mode of access: Internet