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Manager’s guide to marketing, advertising, and publicity /

Callen, Barry

Manager’s guide to marketing, advertising, and publicity / Manager's guide to marketing, advertising, and publicity [electronic resource] Barry Callen - New York, NY : McGraw Hill, c2010 - xviii, 250 p. : ill. ; 23 cm. 1 online resource (xviii, 250 p.) : ill. - Briefcase books . - Briefcase book .

Includes index Description based on print version record

Mode of access : Internet

ISBN: 9780071627962 0071627960 9780071713467 (electronic bk.) 0071713468 (electronic bk.)

Subjects--Topical Terms:
Marketing
Advertising
Publicity

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