Image from Amazon.com
Manager’s guide to marketing, advertising, and publicity / Barry Callen
Material type:
TextSeries: Briefcase bookPublication details: New York, NY : McGraw Hill, c2010Description: xviii, 250 p. : ill. ; 23 cm; 1 online resource (xviii, 250 p.) : illISBN: - 9780071627962
- 0071627960
- 9780071713467 (electronic bk.)
- 0071713468 (electronic bk.)
- Manager's guide to marketing, advertising, and publicity [electronic resource]
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
E-book
|
UMPLIB GAMBANG | HF5415 .C35 2010 (Browse shelf(Opens below)) | 1 | Not for loan | 0000055619 | ||
Open Shelf
|
UMPLIB GAMBANG | HF5415 .C35 2010 (Browse shelf(Opens below)) | 1 | Available | 0000058861 |
Includes index
Description based on print version record
Mode of access : Internet