Business web strategy design, alignment and application /
Business web strategy design, alignment and application / [electronic resource] :
[edited by] Latif Al-Hakim, Massimo Memmola
- Hershey : Information Science Reference, c2009
- 1 online resource (xxv, 382 p.) : ill.
"Premier reference source"--Cover Description based on print version record
Includes bibliographical references (p. 340-370) and index.
"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher
Mode of access : Internet
9781605660257 (electronic bk.) 1605660256 (electronic bk.)
Information technology--Management
Electronic commerce
Internet
"Premier reference source"--Cover Description based on print version record
Includes bibliographical references (p. 340-370) and index.
"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher
Mode of access : Internet
9781605660257 (electronic bk.) 1605660256 (electronic bk.)
Information technology--Management
Electronic commerce
Internet