Business web strategy [electronic resource] : design, alignment and application / [edited by] Latif Al-Hakim, Massimo Memmola

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Material type: Text

TextPublication details: Hershey : Information Science Reference, c2009Description: 1 online resource (xxv, 382 p.) : illISBN:

9781605660257 (electronic bk.)
1605660256 (electronic bk.)

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Online resources:

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Summary: "This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher

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Title notes ( 5 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
E-book	UMPLIB GAMBANG	HD30.2 .B87 2009 (Browse shelf(Opens below))	1	Not for loan		0000058781

"Premier reference source"--Cover

Description based on print version record

Includes bibliographical references (p. 340-370) and index.

"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher

Mode of access : Internet