Always on advertising, marketing and media in an era of consumer control /
Vollmer, Christopher
Always on advertising, marketing and media in an era of consumer control / [electronic resource] : Christopher Vollmer with Geoffrey Precourt - New York : McGraw-Hill, c2008 - 1 online resource - McGraw Hill professional .
Title from PDF title page (viewed July 15, 2008)
Includes bibliographical references and index
Mode of access : Internet
9780071508292 (electronic bk.) 0071508295 (electronic bk.)
Internet marketing
Consumer behavior
Marketing
Always on advertising, marketing and media in an era of consumer control / [electronic resource] : Christopher Vollmer with Geoffrey Precourt - New York : McGraw-Hill, c2008 - 1 online resource - McGraw Hill professional .
Title from PDF title page (viewed July 15, 2008)
Includes bibliographical references and index
Mode of access : Internet
9780071508292 (electronic bk.) 0071508295 (electronic bk.)
Internet marketing
Consumer behavior
Marketing