Always on [electronic resource] : advertising, marketing and media in an era of consumer control / Christopher Vollmer with Geoffrey Precourt

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Material type: Text

TextSeries: McGraw Hill professionalPublication details: New York : McGraw-Hill, c2008Description: 1 online resourceISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
E-book	UMPLIB GAMBANG	HF5415.1265 .V65 2008 (Browse shelf(Opens below))	1	Not for loan		0000058696

Title from PDF title page (viewed July 15, 2008)

Includes bibliographical references and index

Mode of access : Internet