Boomer marketing selling to a recession resistant market /
Chaston, Ian
Boomer marketing selling to a recession resistant market / [electronic resource] : Ian Chaston - London : New York : Routledge, 2009 - 1 online resource (xii, 265 p.) : ill.
Description based on print version record
Includes bibliographical references and index
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'
Mode of access: Internet
9780203876398 (electronic bk.) 0203876393 (electronic bk.) 9780415489621 (hardback) 9780415489638 (pbk.) 0415489628 (hbk) 0415489636 (pbk.)
Market segmentation--United States
Target marketing--United States
Middle-aged consumers--United States
Baby boom generation--United States
Boomer marketing selling to a recession resistant market / [electronic resource] : Ian Chaston - London : New York : Routledge, 2009 - 1 online resource (xii, 265 p.) : ill.
Description based on print version record
Includes bibliographical references and index
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'
Mode of access: Internet
9780203876398 (electronic bk.) 0203876393 (electronic bk.) 9780415489621 (hardback) 9780415489638 (pbk.) 0415489628 (hbk) 0415489636 (pbk.)
Market segmentation--United States
Target marketing--United States
Middle-aged consumers--United States
Baby boom generation--United States