Boomer marketing [electronic resource] : selling to a recession resistant market / Ian Chaston
Material type:
TextPublication details: London : New York : Routledge, 2009Description: 1 online resource (xii, 265 p.) : illISBN: - 9780203876398 (electronic bk.)
- 0203876393 (electronic bk.)
- 9780415489621 (hardback)
- 9780415489638 (pbk.)
- 0415489628 (hbk)
- 0415489636 (pbk.)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
E-book
|
UMPLIB GAMBANG | HF5415.127 .C43 2009 (Browse shelf(Opens below)) | 1 | Not for loan | 0000056613 |
Description based on print version record
Includes bibliographical references and index
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'
Mode of access: Internet