Advertising and promotion in "new" Asia
Advertising and promotion in "new" Asia [electronic resource] /
guest editors, Kim-Shyan Fam and Lisa McNeill
- [Bradford, England] : Emerald, [2009]
- 1 online resource
- Asia Pacific journal of marketing and logistics, vol. 21, no. 2 1355-5855 ; .
- Asia Pacific journal of marketing and logistics ; vol. 21, no. 2 .
Title from PDF title page (viewed Sept. 9, 2009)
Includes bibliographical references
When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen -- The relationship between attitude and behavior : an empirical study in China / Jianyao Li ... [et al.] -- Commercializing artistic authenticity via collaborative design / Yuli Bai ... [et al.] -- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha -- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth -- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong ... [et al.]
Mode of access : Internet
9781848556775 (electronic bk.) 1848556772 (electronic bk.)
Consumer behavior--Asia
Advertising--Asia
Title from PDF title page (viewed Sept. 9, 2009)
Includes bibliographical references
When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen -- The relationship between attitude and behavior : an empirical study in China / Jianyao Li ... [et al.] -- Commercializing artistic authenticity via collaborative design / Yuli Bai ... [et al.] -- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha -- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth -- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong ... [et al.]
Mode of access : Internet
9781848556775 (electronic bk.) 1848556772 (electronic bk.)
Consumer behavior--Asia
Advertising--Asia