Advertising and promotion in "new" Asia (Record no. 17771)

MARC details
000 -LEADER
fixed length control field 02226nam a2200373 a 4500
001 - CONTROL NUMBER
control field vtls000051125
003 - CONTROL NUMBER IDENTIFIER
control field KUKTEM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251117141456.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m f d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110110t2009 enk fob 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781848556775 (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1848556772 (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781848556768
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201107140026
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201105121058
Level of effort used to assign classification jamie
-- 201101101221
-- ida
-- import 2.mrk
-- 682
040 ## - CATALOGING SOURCE
Original cataloging agency UMP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.33.A78 A38 2009
245 00 - TITLE STATEMENT
Title Advertising and promotion in "new" Asia
Medium [electronic resource] /
Statement of responsibility, etc. guest editors, Kim-Shyan Fam and Lisa McNeill
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [Bradford, England] :
Name of publisher, distributor, etc. Emerald,
Date of publication, distribution, etc. [2009]
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource
490 1# - SERIES STATEMENT
Series statement Asia Pacific journal of marketing and logistics,
International Standard Serial Number 1355-5855 ;
Volume/sequential designation vol. 21, no. 2
500 ## - GENERAL NOTE
General note Title from PDF title page (viewed Sept. 9, 2009)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen -- The relationship between attitude and behavior : an empirical study in China / Jianyao Li ... [et al.] -- Commercializing artistic authenticity via collaborative design / Yuli Bai ... [et al.] -- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha -- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth -- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong ... [et al.]
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access : Internet
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Geographic subdivision Asia
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Geographic subdivision Asia
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fam, Kim
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McNeill, Lisa
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Asia Pacific journal of marketing and logistics ;
Volume/sequential designation vol. 21, no. 2
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified NetLibrary
Uniform Resource Identifier <a href="http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=287204">http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=287204</a>
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
-- 634293014559499162
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
  Not lost   Not for loan UMPLIB GAMBANG UMPLIB GAMBANG 04/09/2019   HF5415.33.A78 A38 2009 0000056563 04/09/2019 1 04/09/2019 E-book

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