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Marketing /

Marketing / Roger A. Kerin ... [et al.] - 8th ed - New York: McGraw-Hill/Irwin, 2006 - xlvi, 733 p.: col. ill., col. maps; 29 cm.

Includes bibliographical references (p. 673-700) and indexes

ISBN: 0072828803

Subjects--Topical Terms:
Marketing

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