Marketing / Roger A. Kerin ... [et al.]

Material type: Text

TextPublication details: New York: McGraw-Hill/Irwin, 2006Edition: 8th edDescription: xlvi, 733 p.: col. ill., col. maps; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415 .M37 2006 (Browse shelf(Opens below))	Available		0000013962

Includes bibliographical references (p. 673-700) and indexes