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Media programming : strategies and practices /

Eastman, Susan Tyler

Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson - 7th ed. - Belmont, CA : Thomson/Wadsworth, 2006 - 465 p. : ill. ; 24 cm.

ISBN: 0534636896

Subjects--Topical Terms:
Television programs--Planning
Radio progams--Planning
Cable television--Planning

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