MARC details
| 000 -LEADER |
| fixed length control field |
00915nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
| control field |
vtls000014705 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20251117144132.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
060730t2006 caua f 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0534636896 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
| Level of rules in bibliographic description |
201109131513 |
| Level of effort used to assign nonsubject heading access points |
ida |
| Level of effort used to assign subject headings |
201107131832 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200908141223 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200908141154 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200607301514 |
| -- |
kam |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
PN1992.55 .E27 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Eastman, Susan Tyler |
| 245 10 - TITLE STATEMENT |
| Title |
Media programming : |
| Remainder of title |
strategies and practices / |
| Statement of responsibility, etc. |
Susan Tyler Eastman, Douglas A. Ferguson |
| 250 ## - EDITION STATEMENT |
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
Belmont, CA : |
| Name of publisher, distributor, etc. |
Thomson/Wadsworth, |
| Date of publication, distribution, etc. |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
465 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Television programs |
| General subdivision |
Planning |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Radio progams |
| General subdivision |
Planning |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Cable television |
| General subdivision |
Planning |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Ferguson, Douglas A. |