Strategic Asian marketing : an essential guide for managers /
Keh, Hean Tat.
Strategic Asian marketing : an essential guide for managers / Hean Tat Keh, Jeongwen Chiang - Singapore : Prentice Hall, c2004 - xvii, 269 p. : ill. ; 23 cm.
Includes index
981244565X
Marketing--Management--Asia
Strategic Asian marketing : an essential guide for managers / Hean Tat Keh, Jeongwen Chiang - Singapore : Prentice Hall, c2004 - xvii, 269 p. : ill. ; 23 cm.
Includes index
981244565X
Marketing--Management--Asia