Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
Kim, W. Chan
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne - Boston, Mass. : Harvard Business School Press, c2005 - xv, 240 p. : ill. ; 25 cm.
Includes bibliographical references (p. [223]-229) and index
1591396190 (hbk.) 9781591396192 (hbk.)
New products
Market segmentation
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne - Boston, Mass. : Harvard Business School Press, c2005 - xv, 240 p. : ill. ; 25 cm.
Includes bibliographical references (p. [223]-229) and index
1591396190 (hbk.) 9781591396192 (hbk.)
New products
Market segmentation