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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne

By:

Kim, W. Chan

Contributor(s):

Mauborgne, Renée

Material type: Text

Text

TextPublication details: Boston, Mass. : Harvard Business School Press, c2005Description: xv, 240 p. : ill. ; 25 cmISBN:

1591396190 (hbk.)
9781591396192 (hbk.)

Subject(s):

Online resources:

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Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415.153 .K53 2005 (Browse shelf(Opens below))	1	Available			0000025557
Open Shelf	UMPLIB GAMBANG	HF5415.153 .K53 2005 (Browse shelf(Opens below))	2	Available	c.2		0000053241

Includes bibliographical references (p. [223]-229) and index