Normal view MARC view ISBD view

Luxury brand management : a world of privilege /

Chevalier, Michel, 1943-

Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo - Singapore : John Wiley & Sons (Asia), 2008 - xiv, 423 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780470823262 0470823267

Subjects--Topical Terms:
Brand name products--Management
Branding (Marketing)
Luxuries--Marketing

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)