Understanding brands/
Cheverton, Peter
Understanding brands/ Peter Cheverton - London : Kogan Page, 2006 - x,139 p. : ill. ; 22 cm.
074944665X
Brand name products
Product management
Understanding brands/ Peter Cheverton - London : Kogan Page, 2006 - x,139 p. : ill. ; 22 cm.
074944665X
Brand name products
Product management