Understanding brands/ (Record no. 38479)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00718nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000026586 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251117144538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080416t2006 enka f 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 074944665X |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201107132008 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201101050845 |
| Level of effort used to assign classification | ida |
| Level of effort used to assign subject headings | 200908141427 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 200908141359 |
| Level of effort used to assign classification | VLOAD |
| -- | 200804161133 |
| -- | haryati |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD69 .B7 U53 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cheverton, Peter |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding brands/ |
| Statement of responsibility, etc. | Peter Cheverton |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x,139 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | UMPLIB GAMBANG | UMPLIB GAMBANG | 04/09/2019 | HD69 .B7 U53 2006 | 0000029748 | 04/09/2019 | 1 | 04/09/2019 | Open Shelf |