Relationship marketing /
Relationship marketing /
John Egan and Michael J. Harker
- London : SAGE , 2005
- xxxi, 362 p. : ill. ; 25 cm.
- Sage library in business & management .
- Sage library in business and management .
Includes bibliographical references
v. 1. Shaking the foundations : the origins of relationship marketing -- v. 2. A broad church : conceptual and theoretical development in relationship marketing -- v. 3. Paradigm and perspective: the future of relationship marketing
1412908663 (set of three volumes)
Relationship marketing
Includes bibliographical references
v. 1. Shaking the foundations : the origins of relationship marketing -- v. 2. A broad church : conceptual and theoretical development in relationship marketing -- v. 3. Paradigm and perspective: the future of relationship marketing
1412908663 (set of three volumes)
Relationship marketing