Image from Amazon.com
Relationship marketing / John Egan and Michael J. Harker
Material type:
TextSeries: Sage library in business and managementPublication details: London : SAGE , 2005Description: xxxi, 362 p. : ill. ; 25 cmISBN: - 1412908663 (set of three volumes)
Contents:
v. 1. Shaking the foundations : the origins of relationship marketing -- v. 2. A broad church : conceptual and theoretical development in relationship marketing -- v. 3. Paradigm and perspective: the future of relationship marketing
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
|
UMPLIB GAMBANG | HF5415.55 .R35 2005 (Browse shelf(Opens below)) | 1 | Available | 0000028877 | ||
|
Open Shelf
|
UMPLIB GAMBANG | HF5415.55 .R35 2005 (Browse shelf(Opens below)) | 1 | Available | 0000028875 | ||
|
Open Shelf
|
UMPLIB GAMBANG | HF5415.55 .R35 2005 (Browse shelf(Opens below)) | 1 | Available | 0000028876 |
Includes bibliographical references
v. 1. Shaking the foundations : the origins of relationship marketing -- v. 2. A broad church : conceptual and theoretical development in relationship marketing -- v. 3. Paradigm and perspective: the future of relationship marketing