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Principles of customer relationship management /

Baran, Roger J.

Principles of customer relationship management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk - Mason, Ohio : South-Western College Pub, 2008 - xvi, 511 p. : ill. ; 26 cm.

Includes bibliographical references and index

ISBN: 0324322380 9780324322385

Subjects--Topical Terms:
Relationship marketing--Textbooks
Customer relations--Management--Textbooks

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