MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01035nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000029167 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251117144609.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080602t2008 ohua f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324322380 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780324322385 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201107132022 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200908141447 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200908141418 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200908131758 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200806021035 |
| -- |
shah |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.55 .B37 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baran, Roger J. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of customer relationship management / |
| Statement of responsibility, etc. |
Roger J. Baran, Robert J. Galka, Daniel P. Strunk |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mason, Ohio : |
| Name of publisher, distributor, etc. |
South-Western College Pub, |
| Date of publication, distribution, etc. |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 511 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing |
| General subdivision |
Textbooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations |
| General subdivision |
Management |
| -- |
Textbooks |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Galka, Roger J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Strunk, Daniel P. |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha issues (borrowed), all copies |
1 |