Effective media relations : how to get results /

Bland, Michael.

Effective media relations : how to get results / Michael Bland, Alison Theaker & David Wragg. - 3rd ed. - New Delhi : Kogan Page , 2008. - x, 150 p. ; 24 cm. - PR in practice series .

"CIPR, Chartered Institute of Public Relations."

Includes bibliographical references (p. 141-142) and index.

8175543361 9788175543362


Public relations.
Mass media and business.

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