Leadership brand : developing customer-focused leaders to drive performance and build lasting value /
Ulrich, David, 1953-
Leadership brand : developing customer-focused leaders to drive performance and build lasting value / Dave Ulrich, Norm Smallwood. - Boston, Mass. : Harvard Business School Press, c2007. - xiv, 270 p. ; 24 cm.
Includes bibliographical references (p. 241-247) and index.
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.
1422110303 9781422110300 (hardcover : alk. paper)
Leadership.
Executive coaching.
Organizational learning.
Leadership brand : developing customer-focused leaders to drive performance and build lasting value / Dave Ulrich, Norm Smallwood. - Boston, Mass. : Harvard Business School Press, c2007. - xiv, 270 p. ; 24 cm.
Includes bibliographical references (p. 241-247) and index.
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.
1422110303 9781422110300 (hardcover : alk. paper)
Leadership.
Executive coaching.
Organizational learning.